Index

Course Index

Module 1: Introduction to Product Management

1.1 What is Product Management? 
1.2 Role of a Product Manager 
1.3 Skills Required for a Product Manager
 1.4 Career Path in Product Management

Module 2: Product Life Cycle

2.1 Understanding Product Life Cycle 2.2 Stages of Product Life Cycle

• 2.2.1 Development
• 2.2.2 Introduction
• 2.2.3 Growth
• 2.2.4 Maturity
• 2.2.5 Decline 2.3 Product Life Cycle Strategies

Module 3: Market Research and Analysis

3.1 Importance of Market Research 3.2 Techniques for Market Research

• 3.2.1 Surveys
• 3.2.2 Focus Groups
• 3.2.3 Interviews
• 3.2.4 Observations 3.3 Analyzing Market Data 3.4 Understanding Consumer Behaviour 3.5 Competitor Analysis

Module 4: Product Strategy

4.1 Defining Product Vision and Mission 
4.2 Creating a Product Roadmap
 4.3 Setting Product Goals and Objectives 
4.4 Product Positioning and Differentiation 
4.5 Building a Business Case

Module 5: Product Development

5.1 Agile vs. Waterfall Methodologies 
5.2 Building a Product Development Team 
5.3 Product Development Process

• 5.3.1 Ideation
• 5.3.2 Concept Development
• 5.3.3 Design and Prototyping
• 5.3.4 Development and Testing
• 5.3.5 Launch 5.4 Managing Cross-functional Teams

Module 6: Product Marketing

6.1 Creating a Marketing Plan 
6.2 Branding and Messaging 
6.3 Pricing Strategies 
6.4 Go-to-Market Strategy
6.5 Marketing Channels and Tactics 
6.6 Product Launch and Promotion

Module 7: Product Management Tools and Techniques

7.1 Product Management Software 
7.2 Roadmapping Tools 
7.3 Analytics and Metrics Tools 
7.4 Customer Feedback and Survey Tools 
7.5 Collaboration and Communication Tools

Module 8: Managing the Product Lifecycle

8.1 Continuous Improvement and Iteration 
8.2 Handling Product Updates and Upgrades 
8.3 End-of-Life Management 
8.4 Customer Support and Success

Module 9: Case Studies and Industry Examples

9.1 Successful Product Management Stories 
9.2 Lessons from Failed Products 
9.3 Industry-specific Product Management Challenges 
9.4 Innovations and Trends in Product Management

Module 10: Future of Product Management

10.1 Emerging Technologies and Trends 
10.2 The Role of AI and Machine Learning 
10.3 Sustainability in Product Management 
10.4 Preparing for the Future Market